Games Workshop or Warhammer?

You want to buy exclusive citadel miniatures, where do you go?....


  • Total voters
    28

CaptainDangerous

Executive Officer in charge of Fraggles
Staff member
Yak Comp 3rd Place
Tribe Council
Oct 30, 2016
3,841
12,538
288
Durham, uk
Do you play Games Workshop or do you shop at Wahammer?

A chance to have your say without clogging up the New minis incoming thread!

personally, I almost always say games workshop, occasionally geedubz, ....but... when talking to non hobbyists (my greatest source of new miniaturage) I find myself always calling anything to do with the hobby Warhammers! E.g. I’m going to the Warhammer shop, we were playing the Warhammer game, please don’t snap my Warhammer toys I promise to do the dishes, etc.
if I were to say ” Iv been to games workshop to play Necromunda “ I’d either be met with a clueless look or a “you’ve been playing toys with your friends?” Which at 36, doesnt make you feel to great. But somehow Warhammer completely computes with the normies!?!

is it just me? Maybe @almic85? Maybe @MusingWarboss?
 

Coenus Scaldingus

Gang Champion
Yak Comp 1st Place
Apr 29, 2018
288
1,165
143
Finland
"Warhammer" as a concept isn't well enough known around these parts (from what I've seen, it's definitely more familiar to those in the UK for example), so to non-hobbyists I would just refer to them as miniatures/miniature games.

Personally always referred to the games as "Warhammer Fantasy" or "Warhammer 40k" (never just "Warhammer"), and the only non-Warhammer game I've ever seen mistakenly referred to as Warhammer locally was the Middle-earth stuff - you can still see listings for second-hand sales of 'Warhammer Lord of the Rings" or somesuch.
The shop/brand was always just Games Workshop for me (might refer to for instance the paints as "Citadel" when talking to other hobbyists). Still is actually. Would feel strange to suddenly refer to the Middle-earth game, or Necromunda, as a "Warhammer" game. Certainly not going to call SAGA or Frostgrave that either, though again, that's mainly because the uninformed audience won't understand "Warhammer" anyway, while the informed audience will know they aren't Warhammer (/GW) games.
 

Tiny

Hive Guilder
Tribe Council
Jul 12, 2011
3,735
8,898
178
South Wales, UK
www.tinyworlds.co.uk
“Warhammer” is an abstract concept used to describe the playing of toy soldiers to normies.

“Warhammer Fantasy, 40k, Necromunda or Mordheim” are targeted words used to express which particular game one is interested in playing when speaking to knowledgeable folks.

“Games Workshop” is that shop in town we used to go to as kids to buy miniatures and games but no longer visit because the other indie stores are better. It’s also the company that makes “Warhammer” or all those games we like.
 

Atromix

Juve
Feb 27, 2019
17
13
13
I've always just used the term Warhammer to label the hobby to those unaware as that usually seems to strike some sort of familiarity with little plastic toy soldiers, that or "Its like chess with extra steps".
 
  • Like
Reactions: Caledore and Tiny

Galtarr

Gang Hero
Mar 1, 2017
945
1,605
118
Yeah doesn't matter what rebranding they did. Games workshop was&is the company plus the shop. People say are you getting that from the GW store or <insert flgs>. Never heard people call it the Warhammer store, despite the big sign.

Warhammer was&is the game/hobby. Be it Warhammer 40K, Warhammer fantasy or AoS. And frankly outside the hobby, I've heard non-hobby friends refer to all fantasy miniature gaming collectively as Warhammer. Much like a Hoover meant any vacuum cleaner.

Actually that probably explains the GW store thing. A warhammer store is any store selling Warhammer models so we still refer to the actual GW Warhammer store as GW shop...
 

Ben_S

Hive Lord
Honored Tribesman
Jul 26, 2015
5,704
9,721
208
Southampton, UK
I think this is context-dependent. To an 'ordinary' person - i.e. one who is not a hobbyist or long-suffering Yakwife, etc - the distinctions between WFB, AoS, and 40k are meaningless. It's all just Warhammer. Indeed, they're probably vague on the distinctions between that (Warhammer) and D&D or even World of Warcraft.

For my part, I still refer to both the company and the shop as Games Workshop or GW, despite the stores being rebranded some time ago.
 

Unslain

Gang Hero
Nov 29, 2014
511
933
113
Peterborough, Cambridgeshire, UK
I'm pretty sure my local GW store still bears the same yellow and red lettering as it did in the 90s; between that and the sole staff member, I conclude it isn't profitable enough to warrant the rebrand.

Warhammer was always the term to cover all of GW's games when I first began, and the warhammer hobby was what we did. I think it was the documentary shown in the UK however-long-ago that started the uninitiated calling it warhammer as well, then slowly (as I recall) the company started to trial rebranding some of their larger stores in high-traffic locations, like Bluewater with it's copy of the life-size marine.
 

MusingWarboss

Hive Guilder
Oct 31, 2013
2,103
4,956
183
A thread got more traction than I thought!

I still wonder when it first originated... I'm guessing the 90s but really I only ever heard the term "Warhammer" or worse "Warhammers" 😖 since the mid 2000s. I still wonder on localisation too.

I've always called the shops Games Workshop or more commonly GW. In fact when I first started there wasn't an official store near me so it was one of two local gaming stores or bizarrely, the basement level of the co-op superstore. I'm also of the '40k was just released when I got into it' and 'Heroquest is the best game ever!' Generation - so maybe I have a different perspective?

We also used to talk about lead figures back then too, when referring to miniatures - a kinda outdated term now but hey. So you'd meet someone and they'd have some GW stuff and you'd say "Oh, you're into lead figures too?".

I guess because I mostly converse with people who are "in the know" I always use the correct names of the games and company. On the few occasions I've spoken to the not-we about "The Hobby™" I've said Games Workshop and they seem to know what I'm on about. Warhammer has seemed to creep into the mainstream though.

No doubt about it that Warhammer has quite a lot of brand recognition, which is kinda odd as it (the Game of Fantasy Battles) has decreased massively in popularity since the 90s and in the end was canned. Which takes me to my original point in the New Models thread - its kinda ironic that the original Warhammer was canned just as they decided to rebrand everything as “Warhammer”. It seems like the name overtook the game to the point that it became more associated with anything they made BUT Warhammer Fantasy Battle.

I don't mind their shop rebranding, if it clarifies what they sell (instead of computer games hunters who haven't figured out what they sell by the massive window displays they'll get historical reenactors going in looking for weapons 😉) but the company is still Games Workshop unless they officially rebrand the whole company and abandon 42 years of their history - saying that given how they pitch themselves they should have rebranded as Citadel Miniatures circa 1990 when Kirby took over.

What's really odd is the new Warhammer logo on the books, rather than Games Workshop. Guess its for consistancy.

You should probably move some of the previous posts from the New Models thread here @CaptainDangerous.
 
  • Like
Reactions: Unslain

Punktaku

Un-Dis-Honored
Honored Tribesman
Apr 4, 2017
7,480
12,526
228
Connecticut, USA
Man, it’s been so long since I played I doubt my memory is accurate... but i don’t “remember” anyone around here ever using “Warhammer” as a descriptor for the games. It was always 40k or Fantasy Battle for the main games. Followed by “which edition?” Everything else was by game title. Speaking with the owners of the two local shops, one always says “Games Workshop stuff” (hobby/toy store that has a single gondola of the “stuff”) and the other says Gee Double You (Never geedubs) or Games Workshop. That’s the FLGS, and the words “we don’t carry their stuff” is usually part of that discussion.

Personally, I use the titles for everything (cause I’m a geek) and 40k or fantasy for the big games. If I’m talking to “normies” I just use the generic descriptor “war games” for everything unless they want to know more (very rare). My wife used to call them Toys but now I hear her use the word “miniatures” to describe anything to do with the hobby. I’ll take that as an improvement.

the show “Sex Ed” had a character in the first season called “Warhammer Dave” which I found hilarious. They were playing RPG’s (not miniature games) in the show, and it was not meant as a compliment.
 

Caledore

Ganger
Jun 2, 2015
123
350
68
Maryland, USA
Caveat: I haven't been to a GW store since way before the rebrand.

But IME Games Workshop was used to refer to the store; Warhammer was the catch-all for the products.

"Going to Games Workshop this weekend."
"Going to buy some Warhammer this weekend."

Of those two I'd much more commonly use the second terminology though...many people outside the hobby would know what the second meant, but would give blank stares at the first.

The rebranding of the store makes sense because of that, but since I don't shop there anymore it's never entered my terminology. I am curious how new folks to the hobby refer to the store.
 
Last edited:
  • Like
Reactions: Tiny

Stoof

Yakmarines 2nd Co. Word Priest
Yak Comp 2nd Place
Tribe Council
Jun 1, 2016
3,385
11,400
268
Ellon, United Kingdom
To any normies I'd go to Games Workshop - which they'll get is a shop - to buy Warhammer stuff. Regardless of what the game actually is that I'm going to buy said stuff for - from WFB to BFG, it's all "Warhammer stuff". This is of course hypothetical world where I'd still actually go to Games Workshop rather than buy their product from a cheaper 3rd party retailer, if at all. I haven't been into a physical GW store since long before they started rebranding them, and I honestly think the last time I actually bought something from a physical GW store was when Gorkamorka was still on the shelves.
 

Punktaku

Un-Dis-Honored
Honored Tribesman
Apr 4, 2017
7,480
12,526
228
Connecticut, USA
There was once a physical GW store in East Hartford (about 45 minutes or so away) that I went into exactly once because they had zero product that I was interested in.
 

ClockworkOrange

Executive Officer in charge of Pandemics & Trolls!
Staff member
Yak Comp 1st Place
Tribe Council
Dec 29, 2012
5,835
17,608
253
Nottingham
Go in a Games Workshop shop? Madness! I’ve not been in one since about 2003 when some annoying oik tried to pressure sell me something meh! Internet and LGS only.

Descibe my interest to “Norms”? Nah I still tend to hide it away / not talk about it too much. If I had to I suppose it would be Warhammer, but if I’m speaking to you about it you probably know enough for you to know what Necromunda is.
 

Aulenback

Gang Hero
Yak Comp 3rd Place
Mar 29, 2016
1,973
4,037
178
Halifax, NS, Canada
I call the store Jee Doubleyou. The games? Warhammer, 40K, Necromunda [yes, that's also for Shadow War], Mordheim, GorkaMorka, Blood Bowl and Blitz Bowl, Doubleyou Eff Arr Pee.

Talking to non-GW-geeks? "Toy Soldiers." Occasionally "miniatures" games.

Side note - Does GW even MAKE Citadel miniatures anymore? Or are they gone the way of Marauder, and it's just Games Workshop miniatures now, I think? Isn't Citadel now just one paint line from GW?

Edit: Nope. It isn't just one of the paint lines.

It is also painting supples, bases, and a box of skulls.

 
Last edited:

Troubled Child

Gang Champion
Jan 2, 2018
336
707
93
UK
Maybe it's a Bristol thing but we always just called the store Workshop. When talking to normal people I just say I like to play with toy soldiers. A friend lied to every girlfriend he ever had until the current one about our RPG night, apparently it was a poker night and that was somehow more acceptable.
 

ClockworkOrange

Executive Officer in charge of Pandemics & Trolls!
Staff member
Yak Comp 1st Place
Tribe Council
Dec 29, 2012
5,835
17,608
253
Nottingham
Lol Ive been married to Mrs Troll now for 11 years and we’ve known each other for 20+, I don’t think I even admitted to liking G Dubs until about 2009......now there’s a room and garage in our house full of the stuff 🤣
 

MusingWarboss

Hive Guilder
Oct 31, 2013
2,103
4,956
183
+++Silliness inbound...+++

I am curious how new folks to the hobby refer to the store.
These days:
Year 1: That model shop
Years 2-3: GW/Warhammer shop
Year 4: F***ing expensive.
Year 5: They quit.

Gee Double You
Jee Doubleyou
I really hope I’ve started a trend on phonetically spelling GW and it’s variants. I think they should rebrand to it! We just need consistency on spelling!

I like “Gee double ewe” because I’d like to think we can pester store managers with knitting enthusiasts.

A friend lied to every girlfriend he ever had until the current one about our RPG night, apparently it was a poker night and that was somehow more acceptable.
This reminds me of the old joke about people wrapping White Dwarfs in porn mags because they’re too embarrassed to let the girl at the till know they’re buying a wargaming mag.