The warhammer quest stuff looks really good. Only miss from the heroes for me is the sorcerous with the stupid headgear. All the villains look good too. Probably going to be out of my budget though.
The Light Elves are the usual mix of good and terrible with more silly hats, pointless half-triple stringed giant bow (seriously gw, learn how bows work, as rule of cool can quickly become rule of stupid otherwise) and more weird monsters instead of horses or Griffins or Unicorns or anything out of a normal bestiary. Shame because everything else looks good from the standard of AoS.
The new undead liche king looks good though. Hopefully they'll keep a similar aesthetic with the rest of the range and not jump the shark like they did with the Light Elves.