Necromunda The Sump: An N17/N18++ venting thread (Beware:grumpy grognards)

ClockworkOrange

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What do we think the average age of a GW customer is? It’s not 15 anymore otherwise all this stuff wouldn’t sell at the prices they charge.
 
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Mr. M

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The way GW prices things these days, I'd assume their target age group must be in their late-30s and on track for a job in upper management of a Fortune 500 company! Although, when can one start playing the lottery? 18? So perhaps teenagers do still figure into their target demographic.
 

MusingWarboss

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What do we think the average age of a GW customer is? It’s not 15 anymore otherwise all this stuff wouldn’t sell at the prices they charge.
I’d say 40. Looking at the retro vibe they’ve been pressing for the last few years/decade it’s all rehashes of stuff from the late 80s, early 90s.

So everything from Space Hulk Limited releases, all of Specialist Games, Genestealer Cults, quite a few of these reimaginings if classic Miniatures (anniversary marine, slambo etc) 30th Anniversary reissues of old books, heck even the LotR stuff is more likely to appeal to those who were in their 20s when it was first released.

It’s really the AoS stuff that might be designed to appeal to the sub 30s crowd.
 

Gunkaiser

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I can still afford it but that's due to remaining stimulus money and the option for overtime. If I was actually having to choose between GW and buying more nostalgia-bait Transformers we'd be having a very different conversation. Still am almost relieved I didn't get Cursed City as it freed up cash for all the new Sisters stuff.
 

Luke82

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I am late 30s so probably right in the middle for most of their products (old enough to pine for the feelings of my yoof, young enough so that my brain has not yet ossified into a hardened crust that refuses to let anything new in... im close though!) but the sense of being ripped off by GW kills any possible excitement for their new stuff. The lumineth cow elves for example could have been enough to tempt me to part with some shekels for some spearmen but then at £36 for ten i just cant do it when I can get 30 oathmark elves for £25. I know some will scream ‘but cow elves are amazing jewel like objects of wonder, and oathmark elves are like so 2006’ but increasingly i find GW sculpts to be horribly over designed CAD wank fests that show no consideration that they are still game pieces at the end of the day.
Economies of scale should mean GW can undercut their rivals but theyve gone completely the other way and just tried a confidence trick by making their items seem so valuable by scarcity and high prices, it’s amazing that it works to the extent that it does really.
 

ClockworkOrange

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The Troll is 41 (eek!) and quite well off I suppose, good job, nice house etc it’s just those pesky Troll children that absorb an ever increasing amount of my money.....

As well as price my problem with GW rank and file these days is that I shouldn’t need an instruction manual to make them + they are also too detailed for a massed army. I like painting but painting some of the new models en masse would be a complete turn off for me.
 

Stoof

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I was super keen when it was mentioned that Gaunts Ghosts were getting a run, even at the price point mentioned, until I saw the models. Gaunt & Bragg are the only two I'd consider to be decent models there, even if Gaunt suffers from foot-on-rock and both are fairly plain. Rawne is particularly awful - his head is narrower than his biceps... in fact his fist is almost the size of his entire head. Like they did his body in Heroic scale but head in True scale. Mkoll appears to think he's an elf with the "up a tree" nonsense and Larkin is an almost carbon copy of the old Catachan sniper, just with a cloak... and added tree, naturally :cautious:
 
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Tiny

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What do we think the average age of a GW customer is? It’s not 15 anymore otherwise all this stuff wouldn’t sell at the prices they charge.

Judging by the folks I see in most Facebook groups I'd say somewhere between 29 and 35. Certainly the ones who seem to praise and buy every single thing GW make mostly fall into this bracket.

I'm on the cusp of being classed as a "Living Ancestor" (40 next week) and while I buy the odd GW model I like, I usually balk at the price, mostly play old oop GW games, certainly don't buy any of their books, buy from other manufacturers where possible and wouldn't really class myself as a "GW customer" anymore.
 
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Scavvierising

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I buy far more OOP stuff on eBay than I do on new miniatures. Can often be so much cheaper. Although I did just break my £15 limit for an infantry sized mini'. But £17 for the 25th anniversary crimson fist totally felt worth it.
Just about 35 so I think I'm part of their target age range. But well below the earning/wage level they seem to aiming for.
 

Galtarr

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Judging by the folks I see in most Facebook groups I'd say somewhere between 29 and 35. Certainly the ones who seem to praise and buy every single thing GW make mostly fall into this bracket.

I'm on the cusp of being classed as a "Living Ancestor" (40 next week) and while I buy the odd GW model I like, I usually balk at the price, mostly play old oop GW games, certainly don't buy any of their books, buy from other manufacturers where possible and wouldn't really class myself as a "GW customer" anymore.

Living Ancestor? Careful now. You and young Clockwork are both making me feel bloody ancient....
Having sadly had to check the 45-50 age bracket for the first time recently..
When you suddenly realise you're older than all the old grognards...

Right from now on it's not a pile of grey shame but an early retirement planning project... mutter.. mutter...

Judging by the local games clubs I would say target market is typified by 25-35 yr olds.. with a number of long time fans approaching 40.
 

Punktaku

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Gosh, so many Yaklings in this group! But then again, as a “brain ossified” not-encased-in-a-sweet-dreadnaught-body old grognard (just turned 52) I guess I should expect to be the odd man out.

And I’ve said it many times before: too rich for my blood. GW has priced themselves out of my wallet. Maybe if I didn’t have so many Yaklings of my own? But I do.
 

Punktaku

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Yeah, the idea of a 3D printer as a main source of hobbying is (for some reason) kind of depressing. I like the idea of it for bits to make conversions, but not as the primary source of my hobbying.
 
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Willnox

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I feel like GW doesn't even know who there target audience is at this moment either....I was 13 when I started back in 2001 during 3rd edition 40k and 6th edition Fantasy. I had a job to pay for this stuff then. I have no idea other than Parents with monies given to little Jonny or Jenny are able to afford this hobby.
 

Heart of Storm

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It does feel like GWs fan base has aged with it - I've got a few older white dwarf magazines still around and the pictures of their games days shows a primarily teenage crowd. That doesnt seem to be the demographic these days, rather its like those same kids are still there customers and everyone else moved on.

I suspect GW knows that too on some level, hence the recent "Grimdark for Kids" stories (i know thats not what they were called), or the general direction of 40k trying to recast the imperium, and the Astartes in particular as "good guy heroes vs evil diabolical chaos" - which seems more family friendly/inclined towards teens than to an adult 30/40 crowd