Real answer is probably something like "It didn't sell as many extra paints as we hoped it would", or the intern in charge finally left, or maybe something related to contrast paints?
Shouldn't matter if it makes sales or not. It's helpful and in theory it keeps people using Citadel paints. Yeah, yeah, I know, GW don't do helpful at the moment.
I've used Citadel paints for 25+ years, because I knew (or could easily find examples from GW of) which colours to use with which without having to experiment or buy tons of paints I end up not using.
I think moving away from Citadel paints will accelerate for me now, there are other less confusing more helpful "paint systems".
Why would you subscribe to Warhammer+ and watch painting guides if you could just look at the painting guide on the website?
Well, at it's most basic level it's a list of examples of which paint goes with which on the paint's own page. Are you telling me they've moved that to Warhammer+? How petty if they have.
Weird thing is though, that (as of 17:00 today) if you set their site to deliver to somewhere outside of the UK, let's say Japan, you can still see (mostly) the "how to paint" examples/recommendations for paints on that unit's page!
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