While GW does seem to historically pin its prices to inflation levels (for the UK at least, everybody else gets hit with their random, ridiculous shipping/currancy charge), they don't seem to realize that pinning their prices to inflation fails to take into account wage increases, or lack thereof. They are a hobby/disposable income producer, rather than a staple like food/electricity/water provider, and people don't see the same value in something keeping at the same "level" as previous years while their wages haven't increased by the same amount.
Yeah, its great that a box of [insert whatever troop here] is $X and that is the same price relative to inflation that it was 20 years ago, but all wages didn't go up the same 2.4 times per year that the inflation did. Putting yourself out there as the most expensive product on the market, especially in terms of what is required to purchase to field something like a tournament-standard 40k army, is a bad move in my view. It will catch up with them eventually, and it almost did already when FFG had the X-wing license and had risen to number 2 in the tabletop world (then eventually crashing and burning for a couple of reasons). With stuff like 3d printing on the rise and companies like Wargames Atlantic/Mantic/AMG and games like Star Wars Legion/Shatterpoint/ASOIAF becoming more popular, GW is going to have to face a pretty sharp decision on how they want to really face the future. They haven't really shown the will/skill to transition their products to the online world in regards to great functioning apps/electronic rulebooks (for the main games).
Yeah, its great that a box of [insert whatever troop here] is $X and that is the same price relative to inflation that it was 20 years ago, but all wages didn't go up the same 2.4 times per year that the inflation did. Putting yourself out there as the most expensive product on the market, especially in terms of what is required to purchase to field something like a tournament-standard 40k army, is a bad move in my view. It will catch up with them eventually, and it almost did already when FFG had the X-wing license and had risen to number 2 in the tabletop world (then eventually crashing and burning for a couple of reasons). With stuff like 3d printing on the rise and companies like Wargames Atlantic/Mantic/AMG and games like Star Wars Legion/Shatterpoint/ASOIAF becoming more popular, GW is going to have to face a pretty sharp decision on how they want to really face the future. They haven't really shown the will/skill to transition their products to the online world in regards to great functioning apps/electronic rulebooks (for the main games).