What do you like to see at gaming events?

It sounds like you have tons of relative relevant experience.
That's basically why I'm considering this - I've done lots of random things over the years and it feels like I could probably put that experience to use for the greater good. I feel kind of arrogant saying it, but perhaps just the Brit in me that feels bad acknowledging any expertise in anything.

Anyway, the logistical side of things requires work, but it's clear what needs to be done (tickets, venue, volunteers, etc..) - it's just a matter of organisation and endurance.

The intimidating part is what makes people show up and how to get the word out. It's why I'm so curious about different things that one could potentially include. Small groups for specific things can be reasonably relied on to show up, but beyond that there's the much larger group of potential attendees that might if there's sufficiently appealing stuff going on.

I'm initially interested in what appeals to different small groups (e.g. tournament players, competition painters, LARPers, boardgame enthusiasts, etc.) to build a core audience. Once that's been considered there's the much broader side of things - trying to turn "maybe" into "I'll be there". There's also an element of having USPs to shout about in advertising, and to a lesser extent to give the event some unique character of its own.

Last week I visited another, relatively local, gaming club that are holding a convention in December and they were a lovely lot. I'm looking forward to seeing how things go for them and will be dragging along a car load of people (and donating a load of minis to them).

Importantly, I suppose, I'm talking about this stuff broadly at the moment but the first attempt is unlikely to be anything super ambitious. However without a vision of what an event could one day be it's difficult to inspire people to be interested in helping bring it to life.
 
there's the much larger group of potential attendees that might if there's sufficiently appealing stuff going on.

If you're wanting to know what makes me go to show X rather than show Y, then the real truth is it being relatively close to home and easy/cheap to get to by public transport. That's why I'm much more likely to go to a local show, rather than something like Salute, even if the latter is a more attractive event generally.
 
I’ve never been to a big wargaming con (I went to and somewhat helped organise the first and only London tribemeet, then called yakday, but that felt rather less like an organised “con” and more like a bunch of like minded gamers getting together to do Necromunda things), but reflecting on what could possibly make me attend a big event…

Amazing terrain to play over the likes of which you don’t get at home or at your gaming club (which come to think of it, yakday did have)

GM’d collaborative games, linked through stories.

Painting and terrain demos, to a lesser extent.

Stalls - only being able to browse and get my hands on bargains, OOP and second hand stuff would interest me. Basically eBay in real life.

Kitbashing/speed painting (speed kitbashing??) competition, perhaps.

Really good food and drink options would be a draw for me personally. Like, if you combined gaming with actual proper BBQ, yakitori, or any number of other street foody options, that would make my ears perk up.

I’m quite in to hearing from games designers, either the untold stories from times past or the nuts and bolts of games design. They could make interesting side talks/evening shows (though how much of a draw this is depend on who you get and what they designed).

Like Ben said, ultimately proximity and ease of travel inevitably ends up being a pretty major factor too.
 
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Have you considered running a larp? If you made a one based not in fantasy then that really stands out. There is a sci-fi / cyberpunk one near me indoors and that is booked out for years to come. And guarantees cosplaying.

Edit: that Larp I mentioned is called greylight 2142
 
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Well, I think I may have found a venue - it has both parking and convenient access to a train station. I was there for an unrelated thing and decided to snoop about - and ran into the local gaming club in one of the rooms!

I've also spoken to several local friends and it seems like there's several people I can call on who'd be keen to make this happen. Let's see how the event in December goes and we can start thinking about what's involved in making this happen!
 
Stalls - only being able to browse and get my hands on bargains, OOP and second hand stuff would interest me. Basically eBay in real life.

I like this. One of the clubs near me has the occasional Saturday event and they do a second hand stall. Personally I like the opportunity to sell old stuff without fighting the stupidity of certain aspects of FB & eBay. But needs a certain footfall to make it worthwhile.
 
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Themed or narrative focused gaming events are a big win. Nice boards to either play on or play demo games even better, helps to promote a good atmosphere.

What I'm not a fan of is 90% vendors and 10% games gated by 'premium entry fee' or somesuch. They aren't really made with networking and meeting likeminded /traditional gamespeople when they are the prior.
 
Have you considered running a larp? If you made a one based not in fantasy then that really stands out. There is a sci-fi / cyberpunk one near me indoors and that is booked out for years to come. And guarantees cosplaying.

Edit: that Larp I mentioned is called greylight 2142
I'm looking at various larps in the UK, given that I play in one, monster/NPC in another, and I'm investigating more to attend; I've done larping for around 4 years total.

In the UK, larps tend to be either:

"In Scotland", where I've actually seen a few 40k larps advertised
Around Derby, since it's equidistant to loads of people
Around Gloucester, which I can only assume is a confluence of open areas suitable for larping, and people with disposable income and a penchant for amateur dramatics

There might be more elsewhere, such as societies at universities (there's one in Durham university, for example) but I've not seen them or know enough about them.

Running a larp anywhere is basically dependent on a scout camp or similar (open space and variety, with potential buildings or structures) being available and cheap enough to hire, as well as being amenable to being hired out for larps - tickets are typically £75+ for players (camping typically included in the price), with some larps in fancy mansions costing literally hundreds of pounds. You then, when running an event, have to think about health and safety, monster weapons, makeup and costumes, having weapons checking, approximate numbers of players and NPCs (having a good ratio is key), having a decent system thought out... There's a lot to larps, actually.

If anyone wanted any further knowledge on larps, feel free to ask me what I know - probably not a crazy amount, but it might give people a feel for it.