What's on your mind?

Just went to buy my digital copy of The Book of Law on Warhammer Digital but it's not a listed product. Le sigh...
Official email response was something along the lines of “…us servitors don’t know when things are being released be sure to follow Warhammer Community.” so who knows what is happening or why.
 
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I used to work for camera brands, with some marketing insights.
keeping clients locked in to your products... increase sales and older gamers have a bit more income.

younger gamers are clearly their core demographic, but older gamers have more disposable income and some share their hobby passion with their kids.
 
They don't know what books they have or don't have. Might as well ask a tree in the forest.
They refuse to recognise the second printings!

Perhaps that’s what they’re doing to this one and they’re just not telling anyone as the stealth update it electrically… wouldn’t put it past them.
 
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Father, reasonably well off. I know they say it is, but there’s no way it’s early teens kids that are buying this stuff in bulk on pre order, its older people with disposable income. When you walk round Warhammer World kids are also outnumbered a good 10 to 1, and I’ve found it hard to get my kids interested over painting a few models. For me it long ago stopped being a pocket money hobby, I think they say it just to justify changing stuff all the time.
 
I popped into Warhammer world on Monday, it felt cold and sterile, even with the staff trying to be friendly. Floor to ceiling grey, bad lighting and not many models painted up on display.

I couldn't get enthusiastic to buy anything, and I have a bad habit of spontaneous spending. I cannot see how they are trying to attract "new" people into the hobby.
 
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younger gamers are clearly their core demographic, but older gamers have more disposable income

Older gamers have more disposable income but are also more discerning on where they spend it.

I'm seeing an alarming trend amongst my young co-workers towards not really caring about money - they'll get for example a £1500 take home pay at the end of the month and think nothing of having three different streaming subscriptions, a £90 a month mobile subscription, £400 a month car on lease whilst paying £750 in rent, leaving them with less than £250 a month to spend on *everything* else, and by god they spend it, every penny. The very idea of cancelling some of those subscriptions, having a cheaper phone or - the horror - buying an older car are absolutely unthinkable. I had thought it was just one of them who was really irresponsible but two more started recently and they are just as bad.

As a company it's probably easier to target younger, poorer people who are really bad with money than wealthier people who are careful.
 
Older gamers have more disposable income but are also more discerning on where they spend it.

I'm seeing an alarming trend amongst my young co-workers towards not really caring about money - they'll get for example a £1500 take home pay at the end of the month and think nothing of having three different streaming subscriptions, a £90 a month mobile subscription, £400 a month car on lease whilst paying £750 in rent, leaving them with less than £250 a month to spend on *everything* else, and by god they spend it, every penny. The very idea of cancelling some of those subscriptions, having a cheaper phone or - the horror - buying an older car are absolutely unthinkable. I had thought it was just one of them who was really irresponsible but two more started recently and they are just as bad.

As a company it's probably easier to target younger, poorer people who are really bad with money than wealthier people who are careful.
I have thoughts about the spending habits but that threatens to move the topic far off where it's supposed to be. That said, I don't think aiming for the youth primarily is a good plan in the end for GW. Get them hooked early, yeah, but aim for making the models feel like a good deal for the quality feels like a better long-term strategy to me. The dads-showing-their-kids and nerds-with-income feels like a lot more lucrative but... I'm just an engineer, maybe those fancy market analysts have a better insight.
 
as I see it (I also worked in a camera store)
-they send out their shop-owners to sell Warhammer in 'stores' (toy stores, generalists, even in the hyperspecialised camera store I worked for)
creating more short term sales but not 'building up' an audience or trade relations with more informed vendors
-they don't actively organise marketing events in clubs (organise or support painting workshops, support tournaments, ...)
instead putting all the emphasis on their own larger scale events.
-they try to boost sales with free mini's and proactive community article (this works but is limited in its effect)

i see a lot off short term 'sales boosting strategies' while completely missing long term investments in clients or partners.
this is a danger for longer term business development in times of digital piracy, 3D printing, ...
 
Sooo… @CaptainDangerous sent me some sprues, (thank you big bro) and amongst it all are these strange heads that look cool.



My goal is to sculpt bodies and limbs for them all and give them individual design but tie them together. But where could they fit in the 40k lore and the on the tabletop?
 
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In case you don't know, they're Stargrave/Frostgrave heads.

Could be beastmen, mutants, maybe GSC, Ad Mech...
They are indeed stargrave/frostgrave.

I want to use them because they look cool but they are an odd assembly of aliens and sub-humans that I don’t know which rules will suit them. big brain Martians along side beastmen, for example.

If I choose chaos aligned outcasts they need to be chaos-y. If I pick tau subsidiaries, they will need to have sleek armour plates and icons. Etc. and maybe I would prefer to make some of them as psychics and some as primatives, or give they all a standard outfit/armorment.