I think you need to find out more about what attracts him.
If he wants to play AoS, but doesn't want to pay GW prices, then he could try proxying cheaper alternatives (Mantic, Oathmark, etc).
If he likes the GW models, then he could play some other game (Dragon Rampant perhaps) with GW models - but not need so many of them.
If he wants to play AoS, but doesn't want to pay GW prices, then he could try proxying cheaper alternatives (Mantic, Oathmark, etc).
If he likes the GW models, then he could play some other game (Dragon Rampant perhaps) with GW models - but not need so many of them.
